The healthcare industry as a whole has been slow to adopt social media tools and to join online social networks, but the presenters of a HealthWorks Collective webinar said hospitals that aren’t utilizing the modern mode of communication are making a mistake and encouraged them to start now.
“The most important thing that hospitals can be doing is participating in those communities,” said Ed Bennett, who manages web operations for the University of Maryland Medical Center in Baltimore and also maintains a blog, Found in Cache, on social media resources for healthcare professionals.
“The most important thing that hospitals can be doing is participating in those communities,” said Ed Bennett, who manages web operations for the University of Maryland Medical Center in Baltimore and also maintains a blog, Found in Cache, on social media resources for healthcare professionals.
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